CASE STUDY 1

By Sambit Chatterjee

      THIS IS ABOUT A LOCAL BUSINESS HOUSE WHICH WAS FAMOUS    

IN THE LOCALITY IN NOT VERY DISTANT PAST. BUT, GRADUALLY A

LOT OF PROBLEMS EMERGED AND FAME STARTED TO FADE AWAY

DAY BY DAY. LOT OF OLD EMPLOYEES LEFT THE ORGANISATION.

THEIR PRODUCTS LOST THE MARKET SHARE SIGNIFICANTLY.EVEN

THE COMPANY FACED SERIOUS CASH CRUNCH.

WHEN I VISITED THEIR PLACE, I NOTICED AN UNDERGROUND

WATER RESERVOIR IN SOUTH EAST AREA AND A TOILET IN NORTH

EAST AREA. I FOUND FROM ORIGINAL FLOOR PLAN THAT THERE

WAS A SMALL WATER STORAGE TANK IN NORTH EAST PART. EVEN

THERE WAS NO UNDERGROUND RESERVOIR IN SOUTH EAST IN

THE PAST. I ASKED WHETHER THERE HAVE BEEN ANY

RECONSTRUCTION JOB DONE IN THE PREMISES IN RECENT PAST.

THEY INFORMED ME THAT THERE WAS SOME RENOVATION JOB

DONE 3 YEARS AGO IN THE PLACE AND DURING THE WORK, THE

WATER TANK IN NORTH EAST WAS DEMOLISHED AND IT WAS

REBUILT IN THE SOUTH EAST AREA. I SUGGESTED SOME REMEDIES

AND ALSO MADE IT SURE THAT THEY IMPLEMENT THEM

PROPERLY.

         AFTER A FEW WEEKS, ONE REPRESENTATIVE OF THE

COMPANY CALLED TO THANK ME AND HE SAID THAT THEY HAVE

VERY RECENTLY BEEN IN TALK WITH A BUSINESS ASSOCIATE TO

IMPROVE AND UPGRADE THEIR PRODUCTS AND ALSO HAVE

REGISTERED THEMSELVES WITH ONLINE E-COMMERCE

PLATFORMS TO LAUNCH THEIR NEWLY DESIGNED PRODUCT

RANGE.

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